Cowboy Up

In case you had been wondering about the etymology of the new rallying slogan of the Boston Red Sox, an Associated Press article explains that “Cowboy Up”:http://sports.espn.go.com/espn/print?id=1637334&type=story is a term from the sport of rodeo and there “describes riders who get thrown, dust themselves off, and get back on the horse.” Apparently, the phrase is owned by the company Wyoming West Design, based in Jackson.